A local nonprofit organization announced today that free safe rides will be offered to would-be drunk drivers throughout the Washington-metropolitan area during this Sunday’s Super Bowl LIX.
Offered by the nonprofit Washington Regional Alcohol Program (WRAP), the inaugural 2025 Super Bowl SoberRide® program will be in operation beginning at 8 p.m. on Sunday, Feb. 9 and operate until 4 a.m. on Monday, Feb. 10 as a way to keep local roads safe from impaired drivers during this traditionally high-risk period.
During this eight-hour period, area residents ages 21 and older celebrating with alcohol may download the Lyft app to their phones then enter the SoberRide code in the app’s ‘Payment’ tab (under the ‘Add Lyft Pass’ option) to receive their no-cost (up to $15) safe transportation home. WRAP’s 2025 Super Bowl SoberRide promo code will be posted at 6 p.m. on Sunday, Feb. 9 on www.SoberRide.com.
“Nearly 40-percent of U.S. traffic fatalities during the 2022 Super Bowl period involved drunk drivers according to the National Highway Traffic Safety Administration,” said Kurt Erickson, WRAP’s President.
WRAP’s 2025 Super Bowl campaign effort is the charity’s first new SoberRide offering in a decade. WRAP also offers its SoberRide program on St. Patrick’s Day, Cinco de Mayo, Halloween and the winter holidays through and including New Year’s.
Sponsors of WRAP’s 2025 Super Bowl SoberRide® campaign include 395 Express Lanes, Anheuser-Busch, Beer Institute, Brown-Forman, Constellation Brands, Diageo, District of Columbia Association of Beverage Alcohol Wholesalers, Enterprise Rent-A-Car, Foundation for Advancing Alcohol Responsibility, Giant Food, Glory Days Grill, Lyft, Molson Coors Beverage Company, New Belgium Brewing, Restaurant Association Metropolitan Washington and the Washington Area New Automobile Dealers Association. WRAP’s 2025 Public Partner SoberRide® Sponsors include the District of Columbia Highway Safety Office, Maryland Highway Safety Office/Maryland Motor Vehicle Administration and Virginia Department of Motor Vehicles.
Since 1991, WRAP’s SoberRide® program has provided 93,706 free safe rides home to would-be drunk drivers in the Greater Washington area.